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Fully Compliant
· 100% Spam-Free – Follow regulations set by the Mobile Marketing Association (MMA)
· Opt-in records from Web, WAP, and Short code based registrations
· Work with carriers to approve message
· Easy unsubscribe mechanism & management
How it works
You simply choose a Short Code (i.e. 4Callto) that identifies your company or campaign. You can either send to our database with your offer, or have MidAmerica Lists compile a database through other direct marketing channels (email, direct mail, telemarketing).
Responders then send a text message to your short code or opt-out.
When MidAmerica Lists receives an incoming text message to your short code, the sender's mobile # is stored in a dedicated database for future mobile marketing campaigns, and they receive the response which you have chosen. If the responder chooses to opt-out, MidAmerica Lists will handle all opt-out management immediately
Details
Send a plain text message
· 145 character limit
· No SPAM filters to worry about (yet), so your message will be seen
· Very little clutter, people are not getting overloaded with texts
Messages sent through a 5 to 6 digit short code
· Short Code vs. SMTP (SMTP = Spam)
· Customize short code (Vanity code)
Texts are sent out through carrier networks (Sprint, AT&T, Verizon, etc)
· All messages are approved by each carrier prior to launch
There are over 50 million records available in the mobile database
· All 50 million records have a matching email address
· Over 27 million records have a matching postal address
Ability to run multi-channel campaigns
· Run an email/postal/SMS campaign to increase response
and brand awareness
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